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"Thank you" for helping my husband select the most elegant ring, he has ever given me. I had so much fun opening my gift. He said it was your idea to put my ring into five gift wrapped boxes. I opened the first box, to find another beautifully wrapped box with a red rose on top, each box had a red rose. This is the first time my husband has ever been excited about a gift he has given me. With your help, I had the most wonderful aniversary...I'll will never forget it! Christina Fernandez
-Mrs. Gregory Fernandez
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Understanding white pearl jewelry

Asscher Cut Diamond



The asscher cut diamonds represent the elegance of an early age and a very reputable jewelry company from Amsterdam patented this cut in 1902. The asscher cut features a small table, deep pavilions and cut corners. The asscher cut diamonds have been very popular during the Art Deco period and the geometric and streamline jewelry was at the height of fashion that was inspired by the Cubist art movement and at that time you could find rings with stones that had a rectilinear shape such as the asscher cut, emerald cut and baguettes. The cut enjoyed a great popularity until the Great Depression in the 1930s that put a damper on demand for it.

Nowadays the very sought antique asscher cut diamonds are very scarce and you can only see them rarely only in engagement rings of Hollywood starlets. These widely sought rings also appear in fashion and entertainment magazines and have stoked the public's demand for this vintage cut. Because they are designed in order to draw the eye to the diamond it is very important that you select and purchase the highest quality stone that you can afford.

The cuts in a diamond dictate how much of the diamond will be seen and this is why the cutting process is so important. For all the steps to be incorporated the asscher cut diamonds are deeper than common cuts and because the high quality is necessary many asscher diamonds tend to be smaller than easier cuts.



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